[PsychToday] Music, Smell, and Holiday Shopping

At the time of writing this post, we are in the midst of the hustle and bustle of the holiday season. Halloween candy has long been consumed, Thanksgiving meals digested, Hannakah candles lit, Solstice passed. All that’s left now is Christmas.

Of all those holidays, Christmas is arguably the most ubiquitous, in particular for those who happen to enter a retail store sometime between September and December. What gets us first—and what seems to cause many a bit of consternation, particularly in the early fall months—is not the visual decorations, but the music…Read more

Tagged as: consumer behavior, holiday music, holidays, music and consumer behavior, Psychology Today, research